The SDGs this pillar aims to support are:
We strive to promote Diversity, Equity and Inclusion (DE&I) in our working practices, as well as labour standards and human rights across the whole supply chain. We have set ambitions around employee wellbeing, with the relative metric also showing significant improvements in the past two years. In 2025 we also launched a DE&I working group made of various members of the HR and ESG teams, whose objective is to set and implement actions to improve DE&I in the organisation. This work is aimed to emphasise community engagement, personalised recruitment, and partnerships with organisations supporting diverse and underrepresented groups.
Another area of work this year focused on learning and development (L&D). To enhance our offer, the dedicated corporate office team has been expanded, leading to the creation of an extensive onboarding journey for new leaders and our Degree Apprenticeship.
Our Team
We ensure that our team members are engaged and feel valued. We do this with a culture that fosters honesty, integrity and accountability, with every team member having access to opportunities for growth and long-term career progression. We aim to be an employer of choice through investing and developing our people and promoting internally, providing them with the opportunity to develop a whole career in the business.
In 2023 we set up a network of ESG ambassadors across all our hotels and offices in the UK and the Netherlands, who support the implementation of the ESG strategy on the ground. Examples of the work they carry out include supporting with hotel sustainability certifications, organising charitable initiatives, and providing updates on the ESG strategy to their colleagues.
Our Guests
We ensure that our guests are offered a service that allows them to create valuable memories, instilling a brand identity around guests feeling welcome, valued and positively surprised. We create places where guests love the energy, provide safe and secure properties and services that offer opportunities for health and wellbeing, and welcome families, meeting delegates and guests staying with us for business or leisure purposes alike.