PPHE Hotel Group is a pan-European hospitality company, with a turnover of over EUR300m. Our high-quality portfolio of hotels and resorts is primarily located in Europe. Our primary activities are owning, leasing, developing, operating and franchising full-service upscale and lifestyle hotels.
We enjoy an exclusive licence from Carlson Hotels, one of the world’s largest hotel groups, under which we develop and operate Park Plaza® Hotels & Resorts in Europe, the Middle East and Africa. We fully own the art’otel® brand, and can develop this innovative concept across the world, while our controlling ownership interest in the Arenaturist group, one of Croatia’s premier hospitality companies, gives us a strong presence on the Istrian Peninsula.
Our portfolio of owned, leased, managed and franchised hotels features 39 properties offering 9,000 guest rooms in total. Our development pipeline includes three new hotel projects which are located in London. In addition, we have one extension and reconfiguration project in London. These developments are expected to add approximately 200 new rooms to our portfolio in 2017 and an additional 500 rooms by the end of 2019.
Our focus is on expanding our presence in the affordable upscale market segment through strategic development and partnership projects. Our business model accommodates a range of hotel contracts as outlined below.
Owned and part owned hotels
We wholly own and / or part own 30 hotels. This model is capital intensive, but owning the underlying assets enables us to capitalise on any increase in property values and to develop flagship hotels in key locations.
We lease five of our hotels from third parties. The need for upfront capital investment is eliminated with this model, making it the preferred structure for institutional investors.
Management and franchise
We have four managed and franchised hotels. The hotels are owned by third parties and they either operate their property, or they have entered into a franchise agreement with us. We are actively pursuing similar new arrangements to accelerate the growth of our brands.